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TransLink is conducting a usability study to evaluate a prototype of a possible future- state website experience. You'll also be asked a focused set of topics relating to your mobility choices, needs, and preferences in order to both qualify you for this study and tailor the session to your real- world context. We are seeking individuals to participate in a 60- minute online session (Zoom) and are looking to speak with people who represent the full range of TransLink riders.
These interview sessions will be facilitated by Habanero Consulting Inc., a research agency contracted by TransLink. If invited to this study, you will receive an email from a researcher at Habanero Consulting. The purpose of this usability study is to collect user insights to broaden our understanding and awareness of the needs, thinking styles, and behaviours of current and potential TransLink customers. This will empower TransLink to thoughtfully improve our digital customer experiences. Your information will be kept private and is not for the sale of any product or for soliciting subscriptions.
The 60- minute online session will take place over Zoom and you will be the only participant on the call, which will be hosted by 1 to 2 Habanero researchers.
If selected, upon completion of the interview, you will receive at your provided email address a $65 Amazon gift card, as a token of appreciation for your full participation and time. This email will be from Habanero Consulting Inc., on behalf of TransLink.
To qualify for the study you must have the following:
Once you click/tap on "Next Page" below, you will be taken to a survey questionnaire, which will take 5-10 mins to complete, depending on your responses. You will have the option to save and continue later throughout the questionnaire.
This survey includes several text-response questions. Please do not enter any personal information or identifying details about yourself or others in your response.
Your survey responses are collected for research into improving TransLink’s digital information services and to select participants for the interviews. If selected for the interviews, you will be contacted by Habanero Consulting on behalf of TransLink. Interview sessions will be recorded. No personal identifying information from the survey or interviews will be published. This survey collection is in accordance with section 26(e) of the Freedom of Information and Protection of Privacy Act. If you have questions about this survey, please contact digitalmarketing@translink.ca.